Did you know that an estimated 64% of journalists use Google or Yahoo to keep up with the daily news, while an estimated 80 million Internet users also get their news online daily? The Internet has made communication easier, even instantaneous, and provides journalists with immediate access to news releases, whether they be AP press releases or from the best press release sites online. Press releases are now easily shared throughout the web through social media sites, blogs, forums, etc., but there are also other handy services, in addition to the web, available to facilitate the spread of press releases.
Marketers, of course, use press releases and affiliated services for clever public relations strategies. Sometimes, they ask that news stations do not release a press release until date for either confidentiality purposes, or as a marketing strategy. Most times, marketers will even pay for distribution services, which is an effective way to increase not only visibility, but also brand awareness.
Another way that marketers ensure the best bang for their bus is to sue media clipping services. Media clipping service provides its clients with copies of media content of specific interest to them. What a media clipping serivce may provide includes documentation, content, analysis, or editorial opinion, specifically or widely. Media clipping services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. Basically, when companies want to know what people are saying about them, they turn to media clipping services, who collect information on television, radio, in print, and online so that companies can keep on top of publicity, trends and the success of media campaigns.
Indeed, the Internet has changed the way press releases are handled. There are various services available online to create the biggest influence possible. Media clipping services help monitor this influence, so that it can be further improved. If you have any questions about these services, such as media clipping services, feel free to ask in the comments.