Toronto, ON — January 10, 2014 — For nearly two years, b-Mc creative has been providing its services to dozens of clients, and the company’s recent completion of a successful video campaign for Manulife Bank provided another example of the team’s high-quality work.
When b-Mc creative was chosen for the project in the second half of 2013, they were asked to produce 20 videos focusing on the bank’s product offerings, including innovative, market-leading banking solutions. For six months, the team worked hard to complete the campaign, conducting interviews at various locations, including Toronto and Waterloo, Ontario. Bryan Bolan, the Founder at Creative Director at b-Mc creative, revealed that Manulife Bank had every confidence in the campaign. “We did this because Manulife Bank is a firm believer that quality video would greatly enhance its brand and communication efforts in educating banking consultants and financial advisors on the values and strength of their banking products,” he said.
Judging by the success of the project, Manulife Bank was on the mark. Bolan was thrilled with the result. “This is a great benefit not only to b-Mc creative and Manulife Bank, but also to everyone interested in producing professional corporate video content. It’s all about leveraging your content, and Manulife Bank is doing a tremendous job with that. This particular content has legs. It can be used for a very long time and on many many different platforms including websites, social, internal, speaker forums, employee meetings, executive meetings, office foyers, and lobbies. These videos are an excellent example of how distribution of content can be utilized and leveraged at no extra cost. Not only can Manulife Bank use this content, but they can also allow their independent Banking Consultants and Financial Advisors to post on their sites and social outlets as well.”
Bolan received glowing reviews from Manulife Bank, further proving the campaign’s success. “I also wanted to let you know we presented the first ‘teaser’ video at our bank employee meeting this week! It met with rave reviews. Thank you for making us look so good! Everyone is really excited about the upcoming series!” gushed the client. It appears that the feeling was mutual. Bolan shared his excitement as well, saying, “We can’t thank Manulife Bank enough for giving us this wonderful opportunity to work with them. We produced 20 videos, from concept to post-production to final delivery, and we are incredibly happy with the results. They were graciously open to our creative recommendations and solutions, and understood and appreciated the hard work our creative team put in to get the job done. We established a great relationship with a partner for whom we have a great deal of respect.”
The success story of b-Mc creative’s work with Manulife Bank will undoubtedly join countless others in the company’s annals. b-Mc creative is located at 164 Hamilton Street in Toronto, Ontario. For more information, visit www.b-Mc.ca.
Company Name: b-Mc creative
Contact Person: Bryan Bolan
Email: bryan@b-Mc.ca
Address: 164 Hamilton Street, Toronto, Ontario, Canada, M4M 2E1
Phone: Not given
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